Cranioapp
Aiming to develop an app to measure the head circumference of babies using a smartphone to revolutionise paediatric healthcare.
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Problem
Accurate HC measurement is essential for evaluating neonates and infants. HC outside the normal range may indicate conditions such as hydrocephalus, brain tumors, or developmental disorders. Traditional measurement with a tape measure is prone to error, especially in non-compliant infants or those in incubators. Our mobile app provides an easy-to-use, accurate, and reliable alternative. It will also be able to measure height, adjusted weight of a baby, and train an algorithm to recognize facial
Solution
Business Model
USP
Vision
Target Market
The concept for this app was developed during the COVID-19 pandemic to provide parents and healthcare providers with quick and easy access to HC measurements. The app serves both healthy children and those requiring monitoring for conditions like hydrocephalus. Our target market includes all parents of children in the UK and EU up to the age of 4.
Business Model
We aim to make the app affordable for parents while offering flexible subscription plans for clinicians and hospitals:
User Type Pricing Model Features & Benefits
Parents (B2C Model) £2/year for up to 2 devices Basic features (HC measurement, growth tracking, basic insights)
Clinicians (B2B Model) £50/year per device (minimum 5 devices) Bulk licenses for hospitals/clinics, additional features like patient management, free parent subscriptions
Hospitals/Healthcare Providers £1,000/
Unvaluable clinical experince to aid with the development of the application
Development & Regulatory Strategy
• Prototype Development & Testing: Conducted proof-of-concept study with parent testimonials.
• Regulatory Compliance: Work with experts to acquire MHRA/CE marking.
• Public & Patient Involvement (PPI): Ongoing collaboration with caregivers and healthcare professionals for co-designing the app.
• Marketing & Dissemination: Through professional networks, charities, social media, and press releases (e.g., BBC Breakfast pitch).
Risk Analysis
• User Acquisition: Add
Market Analysis
• Target Audience: Approximately 7.45 million parents in the UK/EU.
• Competitive Advantage: 2 direct comparisons (1 in the US(more cumbersome), and 1 in Japan)
• Key Features: Measures HC, weight, height, and cranial form; easy to use; fast results; ability to share data with healthcare providers.
Disclaimer
Investing is a high-risk activity. Foundercentre is a networking platform and in no way solicits or recommends any opportunity presented on our website. All information is for educational purposes only.
